Our Journey from Humble Beginnings
Our Story
From a humble beginning in 2010 as a small-scale manufacturer in Bengaluru, Asal has grown into one of the most trusted names in the fresh food industry. What started as a dream to bring authentic, wholesome, and convenient food to families has today become a household name loved across Namma Bengaluru and beyond.
In 2012, we proudly launched our brand Asal, introducing a range of fresh food products crafted with care and tradition. Over the years, our growth has been fuelled by hard work, commitment, and the trust of the customers we serve.
Our Purpose
At Asal, food is more than just a product — it’s a connection to home, tradition, and health. Our goal has always been simple
To produce premium quality food products
To preserve the authenticity of traditional recipes
To bring convenience without compromise
To build trust through consistent quality and care in every pack
Our Promise
Every pack of Asal carries with it the promise of authentic taste, premium quality, and freshness. Whether it’s our chapatis, parotas, batters, or payasam mixes, we ensure that the food reaching your plate is healthy, wholesome, and made with love.
Because at Asal, we believe in giving you “Food as it should be — authentic, simple, and trusted.”